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The Town of Kennebunk is now launching the "Slow Down Kennebunk" campaign.
"Slow Down Kennebunk" is a community approach to decreasing speeding in Kennebunk. The goal of the campaign is to create awareness of the issue, educate the public on the dangers and implications of speeding, and gain voluntary compliance in driving the posted speed limits. The campaign comes in response to an uptick in speeding in the Town of Kennebunk and concern from Town residents. The campaign emphasizes voluntary compliance with the objective of improving safety on Kennebunk roadways.
“For years, speeding has been the number one complaint here in the Town,” said Police Chief Robert MacKenzie. “Voluntary compliance is when you take It upon yourself to follow the speed limit and the rules of the road without really being forced to do so.”
The Town, in partnership with Video Creations, has produced a series of public service announcement videos that will be shared via the Town’s website, cable TV and social media platforms. “Slow down Kennebunk, life will be waiting for you when you arrive,” is the tagline used in the videos which feature Town staff and Select Board members who have experience with traffic enforcement, emergency response, and the design and engineering of Town roads. The videos call attention to the danger speeding poses to all road users including pedestrians, cyclists and children.
Slow Down Kennebunk yard signs are available for pick up at the Town Clerk’s office Monday-Friday, 8am-4:30pm or the front desk at the Kennebunk Police Station Monday-Friday, 8am-4pm while supplies last. Residents who experience speeding in their neighborhoods are encouraged to place a sign on their residential property to help create awareness about the issue.
“The idea is to appoint all of us as ambassadors of traffic calming,” said Select Board Chair Blake Baldwin.
The campaign will run throughout the spring and summer months when use of the roads by pedestrians and cyclists increases. The hope is that both tourists and residents do their part to keep our roads safe.
“Speed is a multiplier,” said John Brady, Chief of Emergency Medical Services “It is a factor in over 40% of injuries that happen in motor vehicle crashes.”
“We can always launch a major speed enforcement initiative, likely resulting in numerous citations and the expenditure of countless hours by our law enforcement professionals. Instead, at least for now, we are moving forward with a community approach designed to slow us down just a bit. It is a voluntary compliance approach,” said Town Manager, Mike Pardue. “That is not to suggest police personnel won’t be conducting speed enforcement, but if we tackle this problem as a community, we stand a much higher chance of maintaining the community we have all come to enjoy.”
Slow Down Kennebunk. Life will be waiting for you when you arrive.
For more information visit www.kennebunkmaine.us/slowdown. #slowdownkbk #slowdownkennebunk #kennebunk